Monorail

An Investing App That Hasn't Gone "Woke"

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Company Information

Website:

https://www.monorail.com/

Sector:

Financial Services Software

Location:

Sarasota, FL

Monorail is an investment platform for those with conservative values.

Increasingly, people are making a deliberate effort to prioritize and support businesses that align with their beliefs, actively seeking out companies that reflect and uphold their conservative principles.

This is already happening in sectors like social media and shopping. And certain companies catering to these consumers are becoming very valuable.

Newsmax, for example, a TV station that leans conservative, went public at a $300 million valuation. And Rumble, a conservative-leaning online-video platform, went public in September 2022 and has a market cap of three-and-a-half billion dollars.

There’s been no such company for those seeking to invest and save for retirement. Now there’s Monorail.

Monorail offers a variety of investing options, including its Patriot Portfolio. This enables users to invest in a diversified mix of funds that align with traditional American and faith-based principles.

Users can also invest in individual stocks, and soon be able to view Monorail’s stock-scoring metric. This rates companies on their alignment with conservative values and provides a score between -100 and +100.

Monorail charges users three dollars per month and collects a 0.40% assets-under-management fee on all portfolio assets managed. The company markets through partnerships and social media ads, and has a customer-acquisition-cost (CAC) of around forty dollars.

Monorail is attracting 1,000 new users per month and manages one million dollars of assets. The average account balance of its users is $2,600.

Team Background

Phillip Dickson - Founder & CEO

Phillip has more than fifteen years of financial experience.

Prior to starting Monorail, he co-founded Vimvest, a financial-services company that created an app that enabled users to invest, save, and donate. Before that, he was Vice President of CD Advisory group, a financial company focused on wealth management.

In addition to his role with Monorail, he is a co-founder of HD Money, a wealth-management firm.

Mark Kennedy - Chief Investment Officer

Mark has served in a senior role at financial companies since 1979.

In addition to his role with Monorail, he has served as President of Kennedy Capital, an accounting company, since 2000. Prior to that, he was a managing director with Cantor Fitzgerald, a financial-services business.

Earlier, he was Senior Vice President with Dillon, Read & Co., an investment bank. Before that, he was President of Susquehanna Brokerage Services. He began his career as a managing director with Smith Barney, an investment advisor that merged with Morgan Stanley.

Mark holds a Bachelor’s degree in Business Economics from Cornell.

Stephen Hearn - Chief Technology Officer

Stephen joined Monorail in March 2024.

Most recently, he was a principal architect with McKinsey & Company, a management-consulting firm. Before that, he was Chief Technology Officer with NextFund, an advertising-services company.

Earlier in his career, he was Vice President of Engineering with Revcontent, a Florida-based advertising and marketing business. Before that, he was a software developer with Taylor and Francis Group, a publishing company.

Stephen earned a Bachelor’s degree in Management Information Systems from Florida Atlantic University.

Co-Investors

Raising
$1.23 million
Committed
$14.548K (1%)
Current Valuation
$32.034 million
Min. Investment
$250
Deal Type
Title III
(For all investors)
Offering Type
Equity
Finance History
Notable Investors
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